Lisa had a successful career change from account manager for a telecoms firm to founder of a baby gift company. She is also a wife, and a mum to two teenage boys, all of whom she uprooted as the business grew and they moved to South Gloucestershire where they now live alongside the business and the grandparents, together with their spaniel Ben. Read more on what it’s like to start your own business.
What motivated you to have a career change?
I studied Business and Finance at University and worked as an account manager for a telecoms firm. I have always enjoyed my working life and successfully worked through both my pregnancies. But, like many working mums, the arrival of a second child meant childcare costs prevented a return to my career. In addition I really wanted to find a job that would have the flexibility to enable me to work around my family and children and still engage my brain and allow me to express myself creatively – this was the motivation I needed to start out on my own.It had always been my dream to run my own business and to work for myself doing something that allows me to get creative and most importantly to enjoy what I do. So when I had my boys that gave me the last bit of motivation and confidence to ‘go it alone’.
Where did your business idea come from?
Drawing from my own experiences of motherhood, Babyblooms was forged in 2005 through my quest to create the perfect new baby gift for expectant friends. For me this had to be a delight to receive, with a real wow factor, encompassing my love of all things beautiful and practical. So I designed the baby clothes bouquet. Following on from the success of the bouquets we now have a range of gifts including hampers for mum and baby, skincare, jewellery, baby shower and Christening gifts and a range of gifts that can be personalised.
I find being creative a real joy and consider myself very lucky to head a business that allows me to indulge in this every single day.
100% conviction that my idea would work gave me the drive to make it happen.
What kind of support do you have?
I work with a fantastic group of people, many of whom are mums like me and together we have created a flexible and supportive work environment and a highly successful business. Our success is due in no small part to the priority we give to accommodating family life, working to provide cover for each other when needed, ensuring business needs and deadlines are met alongside the demands of our families. My husband and family also have been very supportive.
For me it was important to always keep business separate from home and family time. If it is possible, having a physical door that you can shut on your business really helps. Make the most of the time when your children are sleeping. I conducted most of my planning and research in the evenings while my children slept. Needless to say, bedtimes were strictly adhered to!
What was the biggest challenge you faced?
The biggest challenge I have faced was moving home, family and business from Berkshire to Gloucestershire without experiencing a break in the Babyblooms service, or our next day delivery option.
When faced with a challenge I break it down to what I can change and what I can’t. I write a list detailing what actions I need to take and when. Then I go home to my family and shut the door on it until it is feasible to do something. I have learned that worrying in the meantime is futile.
Author: Bryony Bower, PR Executive of Lisa, founder and CEO of Babyblooms, a UK baby gift company.