Clever marketing: promoting your business through opinion on motherhood just like Katie Hopkins

What message would you like to send out to your clients and potential clients? Something like ‘I am loveable’ or ‘We are THE specialist’ or ‘Here is the Super Bitch, that will take care of you in the way she takes care of her family’.

I believe Katie Hopkins used herself as the branding of solid, reliable, ruthless and rational consultancy firm. In an article in the Daily Mail she presented how efficient she had organised her own family, never felt any guilt and is employing 10 staff to make it run smoothly.

The total lack of affection and joy for her family were compensated by the way she had ensured that the family machine runs smoothly. All the burdens carried by other people, leaving for her just the bill to pay.

I did not warm to her approach in life, but it made me think of her as a professional. If I had to spend my money, and you can spend it only once, so it needs to be done wisely, I might choose her. She would be focussed, nothing would get in the way of our goals, there would be no emotional upheaval and her determination would serve me.

She did a great job in promoting her business this week. I don’t believe she creates a happy family, but I do believe she creates happy clients.
I wonder if she will knock on my door, one day in the future, when she realises that her work-life balance is out of kilter……………

Mariette 2011 cropped face_150x150Author: Dr Mariette Jansen / Dr De-Stress, Mariette is a work life balance coach and helps women to find the work life balance that makes them happy, fulfilled and relaxed!
LinkedIn: Mariette, Call: 07967 717 131, Blog: Twitter @Mariette_Jansen

Comments (4)

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  1. She might well have done the interview to promote her business. However, I believe it is a bit easy to assume every mother needs to be with her children. We don’t expect dads to be home for every meal, and do regular school pick-ups, and think nothing of it if dad outsources most of his parenting to mum.

    She deserves the benefit of the doubt. Some mums might actually just be happy with a choice of working hard and outsourcing their parenting role. And in the end if mum is happy the children are more likely to be happy too.

  2. Marie says:

    Well when you have enough money (or staff is so cheap you can afford it) then why not!
    Let’s go back to colonial times…
    Unfortunately the woman who are working for her, will probably not have the luxury to choose this life style, as they just don’t have the money for it.

    But I can’t understand why she would do her own cleaning…

  3. Janet Gibbs says:

    I can sympathise with this approach. I could not afford to employ staff, but when our girls were small Mum-in-Law came to live with us, so I could carry on working. This was not entirely from choice – husband was self-employed, and his income not sufficiently reliable to support a family. But I also know that, if I’d stayed home, I’d have made a lousy housewife, and the girls would not have been as well cared for as they should be. For example, I have very poor sense of time, and if I got engrossed in a project (say researching schools or whatever) I’d be quite capable of forgetting to feed them, or wash their clothes. I loathe housework, and cooking bores me, so I could never have ‘shared the joys’ with my daughters as Granny did. Some women just don’t have the qualities that make for a good (stay at home) parent. Granny, on the other hand, was totally child-focussed, and engaged with them in activities that would never have occurred to me.

    Of course there were costs, for the kids as well as for me. I’ve no doubt that the strain of living with Mum-in-Law rubbed off on them. But were these strains any worse than those that would have arisen from my inadequate parenting if we’d done things differently?

    My Mum was very like me, but in the 50s she never had the choice of working. Her frustrations found outlet in a ferocious temper, and a ‘nervous breakdown’ in my teens. At 60 I still bear the emotional scars of that.

    @Marie – there’s nothing ‘colonial’ about employing staff. Question is not whether her employees are earning enough to enjoy the same luxury of choice, but are they in work or not? If high-paid women didn’t effectively share their salaries with those who enjoy working with children, then the latter would end up in jobs they hate, quite possibly lower paid – or out of work altogether. And for some, that might make the difference in being able to afford to start their own families, when the time comes.

  4. Janet, I couldn’t have said it better. So many women end up in absolutely horrendous jobs (prostitution, or bonded labour). Sharing your salary with someone else and creating a job for them is good in many ways. As an employer you pay tax on your staff’s income, they get paid holidays and maternity leave, redundancy package, the lot. That’s just work. Perhaps you don’t agree with huge income differences in this country. Well, that’s another discussion altogether.

    I love Sheryl Sandberg’s suggestion: it really helps if working mothers appreciate more that stay-at-home mothers volunteer in school and can help them with back ups, so their children grow up with all these lovely extra activities. It really helps if stay-at-home mothers appreciate more that working mothers are there to give their daughters (and sons) a fantastic role model, showing work and achievement is for everyone.

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