What message would you like to send out to your clients and potential clients? Something like ‘I am loveable’ or ‘We are THE specialist’ or ‘Here is the Super Bitch, that will take care of you in the way she takes care of her family’.
I believe Katie Hopkins used herself as the branding of solid, reliable, ruthless and rational consultancy firm. In an article in the Daily Mail she presented how efficient she had organised her own family, never felt any guilt and is employing 10 staff to make it run smoothly.
The total lack of affection and joy for her family were compensated by the way she had ensured that the family machine runs smoothly. All the burdens carried by other people, leaving for her just the bill to pay.
I did not warm to her approach in life, but it made me think of her as a professional. If I had to spend my money, and you can spend it only once, so it needs to be done wisely, I might choose her. She would be focussed, nothing would get in the way of our goals, there would be no emotional upheaval and her determination would serve me.
She did a great job in promoting her business this week. I don’t believe she creates a happy family, but I do believe she creates happy clients.
I wonder if she will knock on my door, one day in the future, when she realises that her work-life balance is out of kilter……………
Author: Dr Mariette Jansen / Dr De-Stress, Mariette is a work life balance coach and helps women to find the work life balance that makes them happy, fulfilled and relaxed!
LinkedIn: Mariette, Call: 07967 717 131, Blog: Twitter @Mariette_Jansen