Tag: "featured"

Part-time working - 2 mums show how they make it work

Part-time working – 2 mums show how they make it work

Have you ever seen any of the Indiana Jones films? They’re pretty great for keeping the whole family involved; plenty of perilous adventure to keep the kids and the other half entertained, while also sporting enough of Harrison Ford’s rugged 1980s physique to keep us ladies watching.

In the third film, Indiana Jones and the Last Crusade, there’s an iconic scene in which “Indy” finds himself gazing upon the legendary Holy Grail. The only problem is, it’s on the other side of a bottomless chasm.

In the end, it takes a leap of faith for Indy to find there was a way across all along.

I can’t help but think, though, that this seems to be the case for too many mothers approaching the idea of flexible work. It seems almost too good to be true, dangling just out of our reach, demanding a leap of faith that – unlike the care-free archaeologist-adventurer himself – we can’t risk when our children are at stake.

But it doesn’t have to be a leap of faith. There are other mothers who have leapt that chasm, and are living proof that balancing a job and a child is possible.

20140827_163435~2A New Routine

I interviewed two mums employed at Love Energy Savings to find out how they struck the balance between a healthy work life and time spent with their children. Shabs works around her nine-month-old daughter Sienna Luciana by working 8 till 5 every Monday, Tuesday and Wednesday.

“Figuring out what hours I would work was fairly straightforward,” she said about her return to the job. “It simply came down to sitting down with my boss and having an honest, open discussion about what would be best for me and my daughter, and how we could balance that with what would be best for the company.”

Shabs works the first half of the week because it helps take some of the workload off the shoulders of her colleagues, which tends to mount up at the beginning of the week and cools off by Thursday afternoon.

The Right Balance

In order to help maintain a healthy career path, Shabs explained that she actually works some extra hours for the company when it’s required for the business. “Doing so much work in such a short time span may be challenging, but it’s also incredibly rewarding,” she affirmed. “It means that I don’t have to put my career on the back burner while I’m spending time with Sienna, which is a dream for me.”

Tracey Mort, another working mum at the company, also works the first three days of the week. “I do feel bad not being here on Thursday and Friday,” she said. “But I don’t want to put my daughter into nursery five days a week. I’m essentially paying someone else to do something that I love; spending time with my child.”

Tracey has a two-year-old daughter called Lilley, whom she looks after at home outside of her part-time hours. “We can’t afford full-time nursery fees,” she explained, “so I have required flexible hours since starting. Phil, our director, was very accommodative.”

“My working days are also based on what works for my childcare needs,” Shabs noted. “They actually complement each other quite well. I think it helps that the three-day sprint allows me to get into ‘work mode’ rather than a more intermittent schedule, meaning that I can work more efficiently while I’m there.”

20140827_163536~2A Good Support Network

Both mums affirmed that one of the key components in establishing a healthy work-life balance is having a great support network on-hand. “Lilley’s grandparents are a big help,” noted Tracey, who credits them with helping babysitting during out of work hours. “It means that every now and again Lilley can spend time with her family when I need time to wind down, or if it’s date night.”

One of the biggest aids for Shabs was having a good relationship with her employer. “Having a network of family and friends is always going to be a big help, but establishing a healthy relationship with your employer is beneficial for both parties,” she continued.

“If you show your managers that you still want to do the best you can for the company, and that you can work hard during the hours you’re in the office, they tend to be far more understanding about flexible hours.”

Author: Hazel Deller writes for Love Energy Savings. Business energy comparison specialists who lower business energy bills through their free & impartial services. Love Energy Savings help business owners to improve their profits by reducing their day to day outgoings, saving valuable time in the process of comparing and switching suppliers.

Tackling return-to-work fears and doubts: how to stop your brain getting in your way

Tackling return-to-work fears and doubts: how to stop your brain getting in your way

Over the last decade, we have supported a large number of women considering returning to work after a long break. Many of the same worries & doubts loom large:

  • What if … I can’t find a good flexible job / affordable childcare? My brain’s gone to mush
  • I’m just being selfish. I feel guilty about wanting to work …

However much we want to get back to work, these fears and doubts can stop us in our tracks. And we find ourselves in the same stuck place a year later wondering why we haven’t made any progress.

Recognise your Negativity Bias & Inner Critic

We’re smart women – we’re used to thinking our way out of a difficult situation. But in this case your mind may be your biggest problem rather than your problem-solver. Understanding a bit about our mental make-up explains why.

1. We have a ‘negativity bias’. As the neuropsychologist Rick Hanson says,our minds are like Velcro for the negative & Teflon for the positive. Negative thoughts stick in our brains while the positive ones just roll off.

There is a reason for this. Our brains evolved to keep us safe in the time of woolly mammoths. They’re primed to scan the environment for danger and to shout out all the risks. Better err on the side of caution than be someone’s lunch.

So when you’re thinking about making a major change like going back to work after a long break & maybe changing career direction, your mind left to its own devices may well tell you DON’T DO IT! Your thoughts will naturally focus on all the reasons why not and all the downsides.

2. Alongside the negativity, your ‘inner critic’ fires up as the self-critical soundtrack inside your head judges you harshly …

  • I’m being selfish for wanting to work
  • My children will suffer if I leave them
  • I won’t be good-enough if I can’t give 100%

The subtext of all of these – I’m a Bad Mother if I go back to work.

As we tend to believe our minds, we see these thoughts as facts and make our decisions as if they were the truth. So we stay put and don’t make a change. And we feel reassured for a while because the fears go away. But we’re still not happy and fulfilled …

Balance the negativity

The good news is that we can balance the negativity. Don’t try to get rid of your negative thoughts & Always Think Positive- you’ll be fighting a losing battle. Aim instead to create a more balanced view:

  1. Listen to your negative thoughts and inner critical voices. Write them down to get them out of your head & weigh them up
  2. Consider what evidence you have to support them and challenge yourself to find evidence against them
  3. Tune down the negative ‘Radio doom & gloom’ in your head by not paying it so much attention
  4. Create more helpful messages & tune these up by reminding yourself of them frequently
  5. I’ve lost all my work skills => I still have my old skills, they just need sharpening up
    I’m being selfish => my family will benefit if I’m happier and have more energy for them
  6. Remind yourself of your strengths and achievements. Write them down
  7. For every job option you consider write down why it could work as well as why not

Woman jump over canyonReduce your fears by taking steps forward

Fears are normal in any change. You really do have to Feel the Fear and Do it Anyway! (a great book by the way). Stop over-thinking & start taking action. Get practical and emotional support: even strong women need help to change!

Focus less on the speed of the change and more on keeping moving forward.

Feeling ready to take action? Check out posts on Mum & Career on ‘Why return to work?‘ , ‘Find your Passion‘ and ‘Find Flexible Jobs‘ with job-agencies and head-hunters specialising in women returners.

 

julianne&katerinaAuthor: From the blog Women Returners: Back to Your Future aka Julianne Miles and Katerina Gould, an occupational psychologist and an executive coach who support professional women to return to work after a long career break.

 Find your way back to work through Strategic Volunteering

Find your way back to work through Strategic Volunteering

Volunteering is a common activity among former professionals who are on a career break, whether or not they wish to return to work at some point. Charities, PTAs and local campaigns are always in need of additional support and committed people: for women on a career break they can provide the companionship and sense of purpose that they previously found in their career, as well as essential flexibility.
It is very easy to fill your time with voluntary roles, especially once your children are in school and you can quickly feel very busy, productive and valued.  If you are thinking of returning to work at some stage, though, it is worth thinking about volunteering that can help you with your return either through developing your existing skills or acquiring new ones and, additionally, building your network. This is what we mean by strategic volunteering – work that does more than just make you feel that you are giving something back.

We have worked with many women for whom strategic volunteering was their launch-pad back to work. In some cases this was a deliberate approach and in others, there was a more organic development with the woman discovering a new interest or uncovering a previously hidden talent. You will find more details about some of these examples in our success stories.

These returners planned their volunteering deliberately as a route back to work:
Sue* was a volunteer Games Maker Selection interviewer, with me, for the London 2012 Olympics and Paralympics. She’d previously had a career in HR and used the opportunity of our weekly shift to connect with the London 2012 HR team to find out about other permanent roles in the organisation. Three months into our volunteering she was employed there.

Amy* a former City lawyer volunteered in the legal department of a national charity, advising on contractual matters which was her expertise. After some months she negotiated a move to the trusts and legacy team where she built the knowledge and expertise that enabled her to apply for employment in her target area of private client practice.

In our success stories you can read about Caroline Boyd who joined the Parent Gym as a volunteer trainer/facilitator following a 4 year break from a career in marketing. She loved this new type of work so much that after a year she successfully applied for a permanent training role with the Mind Gym, the commercial arm.

Lynda* a former radio producer used a series of volunteer roles as stepping stones to a new career, starting from the school PTA where she ran a portfolio of increasingly successful fundraising and social events for a number of years. Having regained her professional confidence she volunteered as the campaign manager for a London mayoral candidate, using her journalistic instincts to develop an effective PR campaign from a standing start. Armed with this experience and many new contacts, Lynda was employed by a new political party to manage its PR activity.

julianne&katerinaAuthor: From the blog Women Returners: Back to Your Future aka Julianne Miles and Katerina Gould, an occupational psychologist and an executive coach who support professional women to return to work after a long career break.

Freelancing as a return-to-work option

Freelancing as a return-to-work option

There are a variety and range of possible routes you can take back to work after a career break. If you have always enjoyed your work, and are passionate about what you used to do, free lancing using your old skills, experience and network may just be the thing for you. Read more to find what free lancing is and how to get started.

What is freelancing?

The essence of freelancing is that you offer your skills to companies or individuals on a project-by-project basis.  As an independent contractor, rather than an employee, you can control where, when and how you work. Freelancing therefore gives you more flexibility than any part-time working request is likely to do and more freedom than owning your own business. It can be a perfect set-up for parents wanting to fit in work around school hours.

If this all sounds too good to be true, the downside is that there is much less security than in more structured employment: most freelancers have peaks and troughs in their work. You’ll also need to be self-motivated and comfortable with using your sales skills, particularly when you’re getting started and targeting your first clients. Once you have some client referrals and start to build a reputation you will find it much easier as word of mouth is likely to become a key source of business.

How do I get started?

Before you get started with looking for freelance work, there are some important questions to ask yourself about how and where you are going to work and what kind of work will you do.  If you don’t get these clear, you might find yourself taking on work that you don’t really want to do because of the content, hours or location, but you only discover this once you’ve started the project.  Some key questions to ask yourself are:

  • What are the specific skills I want to offer my clients? What is my niche? Think of yourself as a brand: what are my Unique Selling Points?
  • What are my non-negotiable requirements on working hours and locations? How does my ideal working week look?

The key to success as a freelancer is to understand and believe in the skills and experience that you offer and your ability to provide value to your clients.

How do I find clients?

According to Lyndsey Miles, founder of Freelance Parents, there are 7 ways of gaining clients:

  • Approach your former boss or work colleagues (a very common way for returners to dip a toe in the water)
  • Referrals from your network
  • Freelance job sites
  • Low-cost advertising
  • Offering a free trial
  • Cold calling
  • Using social media as a marketing and networking tool

You might find some of these methods easier than others and they each have their benefits and drawbacks, but they do can work, as the stories on Lyndsey’s website show.

What if I don’t enjoy selling?

Another option for freelancers is tying in with one or more larger organisations who take on skilled and experienced professionals for freelance projects. This may be particularly appealing if business development is not your strong suit! Look for businesses in your sector which take on ‘consultants’ or ‘associates’. An increasing number of ‘virtual’ professional services businesses are resourced largely by independent freelancers, for example:

Freelancing can either be a long-term option, a stop-gap while your children are young or a way to ease back into work. I started out in my new career as a freelancer and was able to create a working life that fitted with my family and kept me stimulated and engaged.

 
julianne&katerinaAuthor: From the blog Women Returners: Back to Your Future aka Julianne Miles and Katerina Gould, an occupational psychologist and an executive coach who support professional women to return to work after a long career break.

How To Get Into Business As A New Mother

How To Get Into Business As A New Mother

It might sound crazy but being a mother is similar to being a businesswoman. Your business is your baby and you do everything in your power to nurture and take care of it (except a business doesn’t come with copious amounts of bodily fluid). Being a mother is scary, but so is starting up your very first business, which is why you need to plan and plan again before you take that all important leap. It’s made even more scary for women who try to do both simultaneously, running a business whilst changing nappies. But rest assure it can be done, it just takes a lot of commitment and faith in yourself.

business-new-motherSo, let’s look at those entrepreneurial mothers that want to venture into the business world. It’s not going to be easy, even for those who have previously had children it can be a very difficult process. People without children can struggle to get their business off the ground, which makes it so much more impressive when a new mother can. You need to remember that no matter what, your baby or babies come first. It sounds pretty standard but it can be very easily to slip into the business mindset and forget who you are, even just for a second.

You can get help from almost every corner, you can start making your business plans whilst your bump is growing. 9 months is plenty of time to make all your business plans, make sure you’ve done all the research you need to take your business to the next level. You can use helpful websites and forums for women in business to not only read articles but to also talk to other working mothers making a name for themselves. Sites such as this one (Mum & Career), Prowess, Net Mums etc are all great for any female entrepreneur.

There are also plenty of apps you can use to help keep track of your business plans or make notes. ColourNote on Google Play is a nifty little tool that allows you to write memos, lists and also includes a helpful calendar. This means that you can keep up to date with your plans, using your phone to make quick notes to add into a bigger overall business plan later on. You can also find apps to help build your business plan from the ground up such as Business Plan Premier and StratPad for the iPad. You can also use an online business plan builder such as the critically acclaimed Enloop, which helps to generate financial data about your business.

But what if you don’t have the funds to start the business? If you’re unable to start because of a lack of funds, then you should perhaps invest in a short term business loan. I’m not talking about horrible loan sharks and those who care solely about the money side of things, I’m talking about lenders who want to help small businesses grow. Merchant Money, for example, have specific low start business loans aimed towards women who are new to business. You don’t need in depth business plans and you don’t need to go to dozens of meetings, all you need is a great business idea and a passion for what you do.

So you’ve sorted your business plan and got the funds to begin your journey, but who is going to look after your child/children when you need to go to meetings etc? Well of course you could get help from friends and family members, but they won’t always be free. This is where helpful websites such as Sitters.co.uk and Childcare.co.uk come in. They list local babysitters to you that are trusted and approved, so you can be sure that your child is in safe hands.

So there you have it, a beginners guide to being a new mother and a new businesswoman! Now you can go into the world and show ‘em what you’re made of.

Author Bio: Jade Waddy is an experience writer with an NOCN in journalism. She writes on all manner of subjects but specialises in the business sector. She has previously written articles for Prowess and for Merchant Money.

Returning to work - Brush up your Social Media Marketing skills

Returning to work – Brush up your Social Media Marketing skills

When you are returning to work, it’s key you regain your competitive edge in the workforce. Having a few technology skills in your tool set, will make you stand out from other candidates, as one of the most desirable skills for employers is marketing with social media. While founded in the traditional marketing realm, it’s still worlds away. Professionals who have a background as marketing directors and such titles in the past need to freshen up their skill set to apply it to the digital world.

Social media marketing requires ongoing analysis, being able to market to a number of demographic groups, and being an expert on a variety of platforms such as Facebook and LinkedIn. Mothers who are considering re-entering the marketing field after some time off can just focus on the major platforms for their industry. Research and know which social media sites are most fitting (not every business belongs on Facebook). Once you narrow it down to LinkedIn, Twitter, Vine, YouTube, GooglePlus or another platform, check out some online tutorials to learn the inner workings.

Why social media?

If you’re returning to work and getting ready to re-enter the workforce, start your own business or even consult, one of the first things you’ll need to know is how to build an online presence. Similar to the golden days of marketing when you reached people via newsletters, ads and banners, the same goal holds true (you’re just doing it on a digital platform).

The good news is that there’s plenty of room for practice. It’s actually not a hard skill to learn, it’s just about playing around with the platform first, for instance by setting up your own Twitter or Instagram account. Then starting to watch what other do, then try your own messages. Next, signing on for an “adult internship” or job shadow could be worth it, even though it sounds silly, volunteering to be the social media maven for a non-profit really does help you learn by doing, and will also allow you to practice with analytics to evaluate your on-line impact.

It’s also important to note that social media isn’t going away, although it may change and evolve over the years. Companies are recognizing that it’s often easier, better and more affordable to outreach for PR and marketing in the digital world, even after factoring in what your hourly rate is worth. Soon, more people will use mobile devices than desktops, depending on tablets and smartphones for information (and for perusing social media).

In addition you will find that many people currently working in organisations have not taken the time to keep abreast of the latest developments. Your Social Media skills may will give you something unique to add.

Complementing social media

As a social media marketer, you need to know more than how to work each platform and analytics. Search engine optimization (SEO) also comes into play, which is basically an evolving set of best practices to get websites (including a company’s social media site) higher up the search list rankings on Google and other search engines. For example, if someone Googles “ghost tours London” you want your company’s website and preferably Facebook page to be in the first few search results. You won’t be expected to be an SEO master, but you should know the basics.

Combining social media marketing with SEO savviness can help you compete in the digitalized industry. Plus, with a strong background in marketing to begin with, you bring a crucial set of skills to the table. Capitalize on what you know, such as how to build relationships or woo clients, and bring it into the tech era with social media.

Author: Larry Alton is an independent business conslarry-altonultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.