We understand that being a stay-at-home parent can be demanding by itself, never mind trying to combine it with the responsibility of running an online business.
Well, we have you covered, as we believe that if you choose to work smart and not hard, it can be done.
Here we introduce a few approaches and strategies that need to be taken into consideration so that you can allow yourself to grow your client base while having enough time to raise your children that doesnât result in burn-out.
Stay Inspired
Investing the time to read up on useful articles and blog posts (such as those by Maryville University) will empower you to stay informed and up-to-date with useful tools and strategies. Since the internet has become so accessible, there is so much content available covering almost every topic under the sun, that no one can be ignorant anymore.
Constantly receiving inspiration from industry professionals such as Gary Vee (Gary Vuynerchuk), Jeff Taylor and Stuart Walker is going to keep you motivated and in a good mindset.
How do I read articles while I have my hands full with my toddler, you might ask, but there is more than one way to digest content curated by professionals? The answer to this problem: Podcasts! Download the desired podcast ahead of time, and perhaps in the car, on your way to fetch your children, you can listen on-the-go. Our top picks would be:
1.Startup
2.Entrepreneur on Fire
3.Mixergy
Automate your Marketing
Why use a manual saw when there is a mechanical one? The only thing you must learn is how to hold the material steady and operate the machine, and tons more work gets done!
Marketing Automation Tools are not free, but this is software that is designed to save you time, and in the long-run, you are going to reap the benefits (up to 150% boost in sales reported on average).
Marketing Automation Software is a communication platform that enables you to take control of your marketing campaigns between you and your customer in the most proficient way. It allows you to personalize the message you are trying to get across (drips), and automatically send it in different formats, namely; mobile text messaging, messaging applications, email and push notifications.
The most powerful thing about Marketing Automation Software is its Return on Investment (ROI) Tracking and analytics which allow you to monitor your clientâs reaction to your marketing.
Honest Scheduling and Communication
Make a schedule that is raw and real. Do not set aside an ideal 30-minute lunch at midday when you know that after feeding your baby their first few solid foods might take an extra 15 minutes.
Look at online grocery-shopping applications that will give you extra time in the day to do what you need to, instead of having to race to pack your children in a mini-van to do the shopping and be back in time for the online business meeting.
Research has documented that stay-at-home parents experience higher levels of stress, inside your schedule, set aside time for you to just âexistâ or even do something for yourself. Your mental health is one of the most important assets you have, and you should guard it.
Stay-at-home parents risk succumbing to emotional exhaustion, so donât be ashamed to communicate that you wish to be left alone for a while. Parenting coach Rachel Norman quotes her conversation with her daughter: âEveryone please leave me alone for a few minutes,â I said. âBut, mamaâŠâ her sweet voice said in tears⊠âyou donât want to be alone because youâll be sadâ. âNo darling,â I said gently, âI promise I will not be sad even a little bit.â Your children donât need to understand this, they wonât, but they only need to give you the liberating 5 minutes you ask for.
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