As a mum running a small business you understand how important it is to get your name and brand out there, ready for those potential customers to discover and, of course, head straight to your website to buy your products or take on your services. But you don’t want to spend bucket loads of cash on such a task.
There are ways of effectively marketing yourself without breaking your budget. Here are six popular (and effective) techniques, perfect for small businesses to utilise:
Social media
Sites such as Facebook, Twitter, LinkedIn and even Instagram are all now being utilised by businesses to get their brand recognised and seen by the masses. They’re a great way of discovering who your audience is and what they want from you, as well as what they get up to in their spare time, allowing you to tailor your tweets and posts to appease them. However, bear in mind that if social media is your main marketing route, it’s a good idea to consider paid for techniques such as Facebook ads and sponsored tweets later.
The traditional flyer
Print isn’t dead yet and handing out or posting flyers is still an easy way of getting your small business in front of potential customers. Whether you opt to design and print them yourself. You could look into the option of flyer printing from Helloprint. Take care when designing your flyer to ensure it appeals to your target audience and then get distributing!
On page content
Your website shouldn’t just be where you house your product listings, it should also be a place for customers to visit https://www.montauk-monster.com/pharmacy/viagra when they are looking for advice, guidance and inspiration within your industry. Ensure you have a blog that works as part of your brand and website and fill this with interesting content that can be searched for and discovered through the usual search engines, on top of being shared on social media.
Guest posting
Being seen as an industry thought leader is a great way of marketing your business. Speaking at local events or guest posting on other leading websites, and dropping in mention of your business throughout, is ideal when it comes to spreading the word about what you do and makes you look like the expert amongst your competitors.
Set up an event
Business to business events are a great way of picking up potential clients. Let’s say you specialise in IT solutions; a business event that talks about the best plans a company can have in place, to avoid common IT issues, will go down well and you can get talking to potential clients in a relaxed, non-sales atmosphere.
Offer something for free
People love free stuff and it doesn’t necessarily have to be a product. A small family garden centre could put on a free spring bulb planting lesson or a PR company could offer a ten step plan to writing a good press release that can be downloaded once the interested party has handed over their email address on the website. Think about something your business could give away to tempt potential clients to visit and appear generous.
Author: Patrick Vernon, free lance writer, on behalf of Helloprint (affordable and high quality flyer printing)
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