If eCommerce sites are changing the way consumers shop, then so are new technologies.
Today, it’s imperative that companies big or small provide their customers with the latest resources to add value to the experience. Not only does it help the brand stand out, but it’s something shoppers expect. If they don’t get it, it takes away from the overall vibe.
With so many gadgets and gizmos to choose from, it can be tough to pick the ones that make a difference. Lots talk the talk yet fail to walk the walk. For inspiration, check out the list underneath of the technologies that will shape your business.
Liveness Checks
The Web is anonymous, and that is dangerous for eCommerce businesses. There is no way to tell who you are selling to and their motive. As well as fraud, this opens you up to selling inappropriate products to underage shoppers. Some checks are already on the market, but a liveness check is the next step forward. Netverify can help you catch fake IDs as it uses biometric software and real-time proofing. IDs and payment cards are checked against the database and then compared with a selfie. Plus, there is an eyeball tracking system too to ensure customers aren’t malicious malware.
Voice Shopping
Alexa plays your favourite songs but she can’t help you shop. That’s what consumers think at the moment yet it’s due to change in future. Amazon, the king of eCommerce retail, plans to partner with businesses so that customers can shop via voice activation. This opens up a whole new world of possibilities for everybody and makes the process quick, easy and seamless. Walmart and Google Assistant are going into business, but Amazon appears to be the better choice. It has 10% of the US market already and is expanding around the world.
Augmented Reality
VR is cool, yet it’s hard to incorporate into the industry. Shoppers need headsets and you need the technology and it’s all a little complicated. AR is different as it’s already in use and making a difference to customers’ experiences. For example, a retail company can show a customer what a piece of clothing will look like on their body. Consumers love this because it removes the unpredictability from the sale. When a package shows up, they have no clue what it will look like but they can with AR. Instill trust and leads and sales will skyrocket.
Chatbots
They’ve been around for a while and are coming into their own thanks to advancements in technology. Customers expect information delivered to them on a plate in lightning quick time. Some eCommerce sites struggle to keep up with the demand, yet chatbots can help. As well as answering questions and queries, they’re also excellent at making conversions. The ones that exist outside of the website are able to check stock and place orders. For the customer, this is the Holy Grail as it eliminates the hard work and hassle.
Evolving is never easy, but these four technologies are transforming eCommerce companies. Take the plunge and you’ll see for yourself.
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