Many industries thrive off of creative individuals, and if you've got a creative skillset, you might be interested to know that your creative skills are high in demand. Just one of the many growing industries that are always looking for creative individuals is the digital marketing industry, and with no sign of slowing down anytime soon, there are becoming more and more opportunities that are arising for creatives.
If you’re intrigued to get to know what the digital marketing industry has in store for individuals such as yourself, then you've come to the right place. In this article, we'll give you a quick rundown of digital marketing and how you can utilise your skills to put your best foot forward and starting your career.
What is Digital Marketing?
Digital marketing involves the process of marketing products and services using online methods which differ from traditional forms of marketing. Although digital marketing mainly involves marketing practices which take place on the internet, digital marketing can include other digital marketing strategies which feature different digital mediums such as phones, tablets, etc.
What types of jobs are there in the Digital Marketing Industry?
The great thing about digital marketing is that there are several different jobs suited to different personalities and skillsets; however, some of the most sort after jobs in the industry are as follows:
- Copywriting/Content Creation – These roles centre themselves around the creation of content and SEO content, creating content schedules, following and creating briefs as well as producing copy in the forms of written website copy, articles, blogs, videos and podcasts.
- Social Media Manager – The role bases itself around creating and scheduling posts and content for different social media platforms as well as using social media to promote content and reach out to users who show an interest in a particular website or brand.
- Web Designer/Developer – These roles are concerned with both the designing of the layout, look and features of a website as well as designing, coding and building websites. These are more technical roles.
- Digital Marketing Manager – The role of a digital marketing manager focuses itself around creating, developing, managing to help execute digital marketing campaigns. This role oversees many of the different roles within digital marketing such as content creation, social, as well as SEO and PPC campaigns.
One thing that these roles within the digital marketing industry have in common is that they all require individuals who have natural flair and creativity about themselves, and if you feel that you'd be interested in finding yourself working in the industry and have some creative talent about you, then here are a few ways you can utilise your creative skills to put your best foot forward in starting a career in the digital marketing industry.
Brush up on your writing skills
Whether the role you fancy in centred in the content creation sector or not, it helps to brush up on your writing skills, as not only will you have to be able to write a convincing CV but when it comes to your job role, you’ll have to ensure that you can write compelling content, social media posts or even emails.
Engage with your natural curiosity
If you've got an innate sense of curiosity and like wondering how things work and different ways to make things work, then you've already got the right mindset. When it comes to digital marketing, those who go far are always those innovative thinkers who are always trying to think outside the box and have a natural sense of curiosity.
Showcase your creative skillset
What is it exactly that you’re good at? Are you great a photoshopping and creating beautiful, bespoke images? Are you a wordsmith and can you keep a reader gripped for hours? Or do you know your way around cameras and editing software like they’re the back of your hand? Show off your skills and get creative with your talents. If you’re great a video editing, then why not create a video CV for yourself showcasing your skills, if you’re great at photoshop, create yourself an online portfolio of your work. And if you're great with words, then get creative and sell yourself by any smart means possible.
Make sure you know your way around social media
Social media is an integral part of marketing, as not only is an excellent way of distributing and promoting content that had been produced but is also a great way of communicating with any users and potential customers who express an interest in the brand or company that you work with, helping you to form meaningful relationships with customers. Therefore, it is essential to be social media proficient and provide evidence of this on your profiles as recruiters and potential employers will always take a look at your profiles, whether or not you link them to your CV or not. So although you're bound to learn the majority of your knowledge of social media when you're on the job, it helps to show basic knowledge and genuine interest.
Be a great communicator
Having excellent communication skills will be a hugely desired skill whatever industry you're interested in applying in, whether it's in the digital marketing industry or not. Excellent communicative skills will show employers that you can efficiently explain yourself and complex ideas to others, whether that be when talking to clients or creating content to help customers understand more about a product or service before they consider applying, it helps to have excellent communication skills, whether they are written or verbal.
What are the benefits of working in Digital Marketing?
Now you understand what are the most desired creative skills in the industry, your next question may be, well what are the benefits for someone in my position? Well, there are many for those who work in digital marketing, here are just a few of the main advantages which may benefit you.
Work with a variety of different clients
Digital marketing allows you to work for a wide range of different clients each and every day, meaning that you'll have a constant revolving customer base which is never dull and will always ensure that you're on your toes for whatever project crops up next.
Remote work and flexible working hours
As the nature of digital marketing is mainly done online and digitally, a lot of companies allow employees to work remotely and flexible hours, which can be a godsend especially if you’ve got a particularly hectic schedule to base your work life around.
Room to experiment
The industry is continuously changing and evolving with new developments each and every day, which means that the industry needs innovative and creative thinkers to take responsibility and try new methods to establish relationships with customers to provide them with goods and services. Although not every digital marketing campaign you set out to create will be a huge success, digital marketing companies admire employees who are willing to accept responsibility and experiment.
Lastly
If you’re a creative person who’s thinking of getting into digital marketing, there’s no denying that the industry has a lot of opportunities for you to create a prosperous career which you can fit around your everyday routine. The only thing that’s left for you to do if you think digital marketing for you is to put your skills to good use, get creating your CV and get your foot in the door.
Guest post by Charlotte Ross, SEO Specialist for the Digital Marketing and SEO Agency Dojono.com
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