The direct selling industry has experienced a boost over recent years as more people have turned to direct selling as a way to boost their income and enjoy flexible working. Over 400,000 people are currently involved in direct selling in the UK and it is the largest provider of part-time work, bringing £2 billion to the UK economy.
If you’re thinking about getting starting in direct selling, the DSA has put together top tips on how to become a successful direct seller.
Think about how you’d like to sell
There are various different ways you can sell through direct selling – it could be through parties, catalogue or face to face. Think about what your strengths are and how you would like sell products. For instance if you enjoy organising social events, then you may prefer a direct selling company that specialise in parties and demonstrations, but if you prefer one to one relationships perhaps a catalogue based company might be for you.
Be passionate
It’s important that you chose to work with a direct selling company with products that you are passionate about. If you are selling products that you love using and are enthusiastic about your passion will shine through to your customers.
Think about your customer base
Another aspect to bear in mind is your target market. If you have lots of friends and family who love cosmetics then a beauty product company could be a great fit. If you are a sporty and regular gym goer, you might know people who also work out regularly so a health and wellness direct selling company might be more suitable for you.
Always choose an ethical company
The Direct Selling Association exists to protect, serve and promote direct selling and ensure high level of business ethics and customer service. All member companies have to meet the DSA’s code of conduct – by choosing a DSA member company, direct sellers and their customers can be safe in the knowledge that they are working with a reliable and ethical firms.
For more information and how to get involved, visit dsa.org.uk
Author: Lynda Mills, Director General of the Direct Selling Association (DSA). The DSA was established in 1965 and is the trade body for the industry in the UK. It is responsible for promoting the sector and regulating member companies. All of the DSA member companies sign a code of conduct which ensures they comply with ethical trading standards. For more information and how to get involved, visit dsa.org.uk
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